Radical Coaching BookHi, I’m Nic Oliver, founder of Radical Coaching, co-founder of Integrated Healing and author of Radical Coaching.”(Available in paperback and Kindle from Amazon).  I am the success coach for social entrepreneurs – anyone for whom making a difference comes ahead of making a profit.

However, to make a sustained difference, they need to make money and I help them to attract greater profits by following my proven 5 step blueprint for building a sustainable business, getting more wealth, increased independence and greater self-fulfilment.

For 37 years I have been involved in sports coaching and life and business coaching. During that time, while the coaching industry has changed in some ways, I have observed that the key principles of effective coaching have remained the same. The key one is to understand that people don’t pay for coaching, they pay for results!

Focus on Results.

Coaching originated in the sports and performance arts worlds – in those environments, coaches focus on the results the individuals or teams are seeking. This means the coach has to have a thorough understanding of the skills and behaviours required and how to improve on them. Which is why Radical Coaching focuses on improving skills performance and on results. Somewhere along the way, personal coaching (I much prefer this term to the more common “life-coaching”) and business coaching have been watered down into much weaker versions of what they were, and could still be.

I have been fortunate to have studied with some of the best business development coaches including Richard Bandler, Brendan Burchard, Christian Mickelsen, Tony Robbins, John de Martini, Herv Ecker & Jay Abraham. All of them have one thing in common – they have built their reputations on helping their clients get their desired results! If they have to make suggestions, they do – if they have to initiate the conversation, they do.

Non-directive coaching is a myth! After all, just by deciding to ask one question rather than another, the coach has directed the conversation. There’s much more on this and other coaching myths,  in my book “Radical Coaching”, mentioned in the first paragraph of this page.

What IS important is that coaches must not contaminate their coaching sessions by imposing their worldview!

Coaching For Greater Clarity

As I wrote at the top of the page, I work with social entrepreneurs. For them, and indeed for most small business owners, there is little divide between personal and business lives so the coach has to be comfortable working in both areas.

I recently helped one of my clients, a well-known parenting coach, to clear the log-jam in her head and gain greater clarity about her niche market. We also identified, addressed and resolved some of her most limiting beliefs about making money from coaching. Consequently, she is more enthusiastic about her business and is connecting even more powerfully with parents in her newly chosen niche.

Radical Coaching for Entrepreneurs

Most entrepreneurs want one thing above all else – more money! Leaving aside grants and business loans, this means one thing: getting more clients. We break this down into 2 complementary areas: online and offline. Whether you call it online marketing, internet marketing or digital marketing, the aim is the same – to leverage the power and reach of the internet to get more clients. We start with a fact find that examines our client’s website in order to identify areas that could be more visitor and search engine friendly.

Without that as a strong foundation, all else will struggle.

With Offline Marketing, our initial step is to look at the 3 ways to grow a business and help ensure that our clients are making the most of all 3.

If you happen to know of anybody who could benefit from results  like the lady I mentioned above, feel free to send them to my page or contact me by e-mail.