In Social Media Size Matters!

One of the facts that gets quoted every now and then by people advising bloggers on how to write articles is that the top bloggers use the word “you” more often than “me” or “We/Our”. So I thought I’d take a look and see if this is true, or another Social Media Urban Myth.

As a starting point, I took the blogs of 8 of the top Social Media Bloggers and looked at their percentage use of “I”, “We”, “You” and “They”. In each case, I collected at least 5,000 words, which for most equates to between 6 and 8 articles.I know it’s not a very large sample of writers or words, but I wanted to see if any patterns emerged. And they did!

IWeYouThey
Chris Brogan4.890.933.070.32
Karen Skidmore0.700.185.801.80
Louis Gray0.710.531.061.19
Marko Saric2.050.224.100.33
Mitch Joel0.890.351.602.13
Nick Tadd2.420.004.671.53
ProBlogger2.160.005.140.00
Seth Godin1.421.025.840.70

Louis Gray blogs more about developments in SM and emerging technologies, so I had thought that perhaps he would have used “me” more often, as he is often giving his opinion. But he still managed to use “you” more often than “I” and “We” combined

Chris Brogan uses the first person singular a lot in the sample tested but there’s a good reason for it – among the posts that I sampled were several explaining how he uses mind mapping, how he doesn’t use LinkedIn as he feels he should etc.. I’m going to go back and examine his more general articles to see the pattern there.

As can be seen from the table, all of the others use “you” almost twice as often as they use “I”, the exceptions being Seth Godin who uses “you” 3.5 times as often as he uses the word “I” and Karen Skidmore who uses it a whopping 8 times as much!. This is entirely consistent with SM articles being about engaging with other people and drawing them in. With the exception of self -disclosure articles of the type Chris Brogan has been writing recently, most of us would soon get bored with, and probably stop reading, writers who used “I” twice as much as they use “you”.

There’s a lot more I’m going to be analyzing, such as percentage of past, present and future orientated words, the percentage of nouns vs verbs etc

The conclusion? These people are some of the top in their field – anyone wanting to be up there with them needs to be looking at their writing style. The small words matter. You will find another article here that examines the subject in more detail, and announces a new service for writers.

Share

Servant Leadership

Do you ever worry about the lack of real leaders around the world? From a British perspective, do you feel a bit glum when you think about the General Election in  May 2010 and try to identify the genuine leaders amongst the front benches of the major parties?

A lot of people confuse leadership with management, thinking that the two are synonymous. Nothing could be further from the truth and in this article we are going to draw clear distinctions between the two before looking at the specifics of servant leadership.

Putting it simply, leadership is about deciding the right things to do whilst management is about doing things in the right way. Management is particularly concerned with the efficient use of resources. Peter Drucker once wrote that most organisations are over-managed and under-led and this can be seen when examining bankruptcies. The courts are full of companies that were highly efficient at doing the wrong things!

This can also be seen in the uptake, or lack of uptake, of Social Media in organisations. Many managers prefer to optimise current work practices rather than embrace change. If those same organisations lack leadership with the vision to see that the game is changing, then they are unlikely to successfully integrate Social Media into their culture. They will be highly efficient players in a game that no longer exists – they may dislike change, but eventually they will come to realise that they will like being increasingly irrelevant even less!

Leadership is about doing the right things and this has two dimensions to it. Choosing the right activities to be involved in and also ‘doing the right thing’, in other words, choosing the morally right thing to do. And this is where servant leadership comes in. The title of ‘Leader’ is not something that someone awards to themselves. It is something that is recognised in the individual by other people. In the increasingly transparent world that is a result of Web 2.0 and 3.0, self-proclaimed leaders without the track record to back it up will have a very short shelf-life.

And other than with senior appointments in organisations (and even then I’d argue that most are managers rather than leaders), leadership will be something one does with people, not to them. In fact I’d go a stage further and suggest that Servant Leadership will often be characterised by what the Leader can do for her/his people. The very name suggests that servant leadership is concerned with issues such as “How can I Serve my Team?”

What are the qualities, skills and behaviours of Servant Leaders? To adapt one of my favourite pieces of writing, I suggest that in practical terms, Servant Leaders:

Are patient
Are kind.
Do not envy,
Do not boast,
Are not proud.
Are not rude,
Are not self-seeking,
Are not easily angered,
Do not keep no of wrongs.
Do not delight in evil but rejoices with the truth.
Will do the morally right thing rather than hide behind what is legal or expedient
Always protect, always trust, always hope, always persevere.

Share

Social Media and Customer Service.

Just for something completely different, and for a bit of fun, key customer service questions in a 90sec video – 9 key questions that should be at the core of any customer service and customer care strategy.

Thanks for watching and I hope you enjoyed it!

Share

Windows 7 “God Mode”

In case you are unaware of it, there is a way in Windows 7 to create a folder which is a single place to do everything from changing the look of the mouse pointer to making a new hard-drive partition.

Although the name may be sacrilegious to some, (in which case, when you’ve created the folder you can always rename it) the so-caller “GodMode,” can be entered by creating a new folder and then renaming it as: “GodMode.{ED7BA470-8E54-465E-825C-99712043E01C}” (without the speech marks”)

When you’ve done that, the folder’s icon will change to resemble a control panel and the folder will contain dozens of control options. I’ve not found any comment from Microsoft on the net about why this exists, but it’s very handy!


Share

Social Media and Customer Power

Many organisations fail to see the importance of becoming involved in social media. Some don’t see the relevance of it, others hide behind “we don’t have the resources” but whatever the reason for not becoming involved, it’s dangerous.

Traditionally, businesses focused on two communication channels: Business to business and business to customer. Social Media creates a powerful third channel: Customer to Customer.

Facebook, Twitter, and any number of blogs and online forums, allow customers to disclose and discuss their experiences with companies. And potential customers are relying more and more on testimonials and feedback from previous customers before buying. Ebay probably couldn’t exist without the buyer and seller feedback system.

Can companies afford to remain in ignorance about what customers and others are saying about them? Those dialogues about their organisation are happening – it’s a great source of information. The key questions are how to access that information and how to make use of it. In the context of customer service, a strategy needs to consider at least the following:

how to respond to negative feedback;
how to engage customers, and potential customers, in meaningful dialogue and who is responsible for those conversations;
how to respond to mobile platforms. It’s not just a matter of making their web site mobile friendly; customers with iphones can now go into a retail outlet, take a photo of a product, upload it and receive price comparison data and user feedback of product and of that retailer;

The problem appears to me to be that many social media consultants seem still to be at a stage where they are fascinated with the tools for their own sake whereas consideration of their application is in its infancy. Alan Stevens has written a useful article here about questions to use to try to establish the credibility of a social media consultant. The list provides a pragmatic approach to opening up a conversation, which then needs to dig deeper into the issues I’ve set out above. And I’ll bet that I’ve overlooked some key areas of a customer service/care strategy, so please, add your ideas!

Share