nic-oliver.com

Wow, a lot of good articles this week in my Google Reader feed! It’s been very tough reducing the list to a reasonable length, but I managed it in the end – happy reading!
Is it Time to be Ditching Traditional Marketing? by Karen Skidmore
Karen argues something dear to my heart – that traditional marketing is [...]

One of the facts that gets quoted every now and then by people advising bloggers on how to write articles is that the top bloggers use the word “you” more often than “me” or “We/Our”. So I thought I’d take a look and see if this is true, or another Social Media Urban Myth.
As a [...]

Do you ever worry about the lack of real leaders around the world? From a British perspective, do you feel a bit glum when you think about the General Election in  May 2010 and try to identify the genuine leaders amongst the front benches of the major parties?
A lot of people confuse leadership with management, [...]

Just for something completely different, and for a bit of fun, key customer service questions in a 90sec video – 9 key questions that should be at the core of any customer service and customer care strategy.

Thanks for watching and I hope you enjoyed it!

Week 3 in the series – I had decided to try this for a month and see whether people found it useful. Next week is the last in the month – let me know if you enjoy the reviews and find them useful!
Social Media misconceptions: 1. I don’t have time. by Nick Tadd
English blogger Nick [...]

In case you are unaware of it, there is a way in Windows 7 to create a folder which is a single place to do everything from changing the look of the mouse pointer to making a new hard-drive partition.
Although the name may be sacrilegious to some, (in which case, when you’ve created the folder [...]

Many organisations fail to see the importance of becoming involved in social media. Some don’t see the relevance of it, others hide behind “we don’t have the resources” but whatever the reason for not becoming involved, it’s dangerous.
Traditionally, businesses focused on two communication channels: Business to business and business to customer. Social Media creates a [...]

After yesterday’s post about the neural web, I came upon the following from Chris Saad, which has much in common with the views I has expressed. The last 3 or 4 slides are particularly powerful.
It’s About Connections
View more presentations from ChrisSaad.

My question, as per yesterday, is who is going to win the race to provide [...]

I’ve been thinking a lot recently about the strength of connections, rather than the number of them.
I’ve also been interested for a long time in psychology and how the brain and mind work. One of the things that neurologists have told us is that as we learn skills and acquire knowledge, we form new connections [...]

Huh? Have I redefined physics? Not at all, just borrowed a famous equation!
To rephrase Einstein, E=MC4; Effectiveness = Motivation x Commitment x Concentration x Clarity x Consistency, where motivation and commitment both include action as well as positive thinking, concentration is focus and clarity is having a clear objective.

Whilst “The  Secret” and the “Law of [...]