Nic Oliver is the author of the soon to be published Old School Marketing Secrets for Today’s Small Businesses. He has worked as a consultant in both the public and private sectors for the last 25 years and has come to the conclusion that people all want pretty much the same thing: health, wealth and happiness. What differs is what each of those three mean to individuals, and their strategies for obtaining them.
His approach combines the best in coaching, influencing skills, psychology and business thinking to enable individuals and the organisations they work in to unleash their full potential.
He now focuses his work in two areas:
1. Organisational Development
1. Digital Coaching, helping clients to adopt a strategic approach to social media marketing.
2. Influence and persuasion: taking a pragmatic approach to negotiating skills, sales, account management, sales strategy, purchasing skills, dealing with conflict and dealing with difficult people.
2. Personal Development
Nic rejects the short-cut, fast fix, free-lunch solution found in so much of the self-help material available today, on-line and off.
If you are unhappy about any aspect of your life, Nic believes that you have to make internal changes before your external situation will alter. You have to be prepared to work on yourself – so many people buy the self-help books, read them but gloss over the exercises, where the real benefit is to be found.
He loves coaching people as long as they are prepared to put in the effort required. Nic embraces the skills of counselling, coaching and mentoring, moving between the three areas as appropriate for the client and the context of the discussion. He considers the counselling-only approach to coaching as often inappropriate in a business context, where clients often have a legitimate expectation that the coach will, at times, advise them.
Personal Influences
Nic’s been influenced by many people including Jay Abrahams, Peter Drucker, Roger Harrison, David Taylor, John Kehoe, T Herv Eker, Simon Coulson, Anthony Robbins, Richard Bandler, the many clients he’s worked with and most of all his wife, Mathilda van Dyk.
