This series is culled from my clients’ experiences and discussions we’ve had about any business mistake they may have made. I’ll not be naming names but the stories told are typical. The first one is very common. [Read more...]
The life of the infopreneur – Business Mistake – 1. Build it and they will come
November 29, 2011 By Leave a Comment
Does Your Marketing Message Pass This 10-Point Test?
October 24, 2011 By Leave a Comment
A good marketing message, whichever niche it’s aimed at, always meets certain criteria. That’s what makes it “good”. In this article I will be going through ten key elements of an effective marketing message and offering them two you as a ten point test so you can analyse your own efforts. [Read more...]
Turbulent Times Require Strong Leadership
September 17, 2011 By Leave a Comment
I run leadership development courses and am beginning to believe that a change is needed.
Traditional Leadership Model is Obsolete
Traditionally, leadership was seen as something done from the top of organisations. We used to trot out the old definitions that leadership was about effectiveness and management about efficient use of resources. Leadership was seen as giving direction to the organisation ( then people jumped on the vision, mission and values bandwagon and overcomplicated things!) [Read more...]
Online Brand and Your Credibility
August 22, 2011 By Leave a Comment
When building online credibility, a strong online brand is not optional – it is essential! [Read more...]
Build Online Credibility – Part 2
August 16, 2011 By Leave a Comment
Last Sunday, I wrote “Build Online Credibility Part 1”, which was mainly concerned with what to do. Now, in part 2, I’m focusing much more on how to do it. I’ve included 4 different ways you can build online credibility together with a load of practical tips and tricks. [Read more...]
