Tag Archives: Olivier Blanchard

That was the week in Social Media Blogging

Sometimes we can feel buried under the avalanche of blogs on SM issues. Below, I’ve detailed ten of the best that I’ve found from the last week, and listed them in no particular order – happy reading

Louis Gray on Blogging for Business, Social Media Sales, Strategy
Louis recently published three more short videos, including sales advice in the world of social media, how to launch a high quality business blog that gets traction amidst all the noise and three steps to a robust social media strategy.

Chris Brogan on How to Reach Out to Bloggers
Timeless advice form the author of ‘Trust Agents’ on how to connect with bloggers and get the word out about your product or service; how to find someone who’s interested in what your company is offering, and then share the pertinent details so that hopefully the blogger will write a decent story about you, maybe even include a few links; and how to get  a better return for your SM efforts.

Chris Brogan on The Soul of A New Business
Chris Brogan asks important questions that few businesses ever ask such as  What is the soul of your business? What resides at the center of all that you’re doing? What is the ecosystem that surrounds your business?

Marko Saric of How to Make my Blog.com – 36 favourite posts from 2009
There were lots of posts like this at the end of 2009 and beginning of 2010 and I like this one more than most, mainly because of the breadth of issues it covers. Well worth a read as is this post, that he wrote, about the  posts from other people  in 2009 that he found to be inspirational.

Darren Rowse of Problogger wrote this answer to those people who say that the only people who make money from blogging are those who sell material on how to make money blogging.
He uses his own experience to show that the statement isn’t true and it’s a well-argued post.

Steve Hodson of Shooting at Bubbles – I get mine back at all those slimy marketers on twitter
Annoyed at getting spam Tweets from “all the marketers and their following me just because I mentioned marketing in a message or a post here”, this post details Steve’s revenge – he set up a website to name and shame these marketers, called Twitter’s Marketing Hell. It will be interesting to see if the idea takes off.

Steve Hodson of Shooting at Bubbles was also responsible for making me laugh out loud with this post – This was almost too painful to read
I won’t spoil the fun, just read it and make sure you’re not drinking coffee at the same time!

Olivier Blanchard of the BrandBuilder Blog – wrote this blog on other Social Media absurdities.
Olivier Blanchard, whose slide show on Social Media ROI I posted earlier this week, was sent an e-mail offering him certification in Social Media! OK, the post is older than the last 7 days but creeps in as it is referred to in Steve Hodson’s post above. It goes to show that people are always inventing new scams.

Mitch Joel – What a website will be and Never Be
Author of one of my two favourite SM books of 2009 (Six Pixels of Separation), wrote this piece advocating the owning of your own online presence, building it and nurturing it and using the SM platforms to promote or extend the brand. Nothing particularly new in it, but it is well written and sums up the issues nicely.

Mitch Joel – The Google Phone
Unsurprisingly, there have been lots of posts on the Google Phone and I like Mitch’s the best, mainly because he takes a differrent line to many other writers. Whilst they are blogging about Google having released a rival to the iPhone, Mitch Joel argues that it’s about “A computer that is in every person’s hand that connects them to information and everyone else in the world.”

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Can you measure social media ROI?

Is it right to expect a Return on Investment (ROI) from Social Media?

If you ask most people, except those in the social media business, to explain the ROI they have received from using social media, they will either say something like “It’s not about ROI, it’s about building a presence” or “I have no idea”.

If pushed further, both groups may articulate it in terms of the trust and value they are building and say that it’s difficult to work out the ROI on those issues. And if pushed again, they might say that whereas ROI (or ROTE, Return On Their Efforts) would be nice, it’s one of those businesses things that needs to be seen in terms of the cost of not doing it.

I believe that there’s another issue at work here – social media is still a new concept, with much left to discover and to understand; how can you measure something if you don’t fully understand it?

Olivier Blanchard’s Slideshow on ROI is fun, instructive and offers a great attempt at explaining some of the issues involved:

Apologies to anyone who has seen this before but I think it’s a great overview of the subject.

One of the issues I’m grappling with, is how to manage the huge number of contacts generated by building a social media presence as that must be a key part of getting an ROI.

What ROI are you and your customers getting from Social Media?

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