The Secret and the Law of Attraction are deserverdly popular – they have focused people’s attention on the important part their beliefs play in their daily lives.

However, there is a missing element in the way in which so many people apply them, and that missing element is effort. Positive thinking and/or beliefs on their own are not enough, otherwise we’d all win the lottery.

To rephrase Einstein, E=MC4; effectiveness = motivation x commitment x concentration x clarity x consistency, where motivation and commitment both include action as well as positive thinking, concentration is focus and clarity is having a clear objective.