a route to health, wealth and happiness that is quick and doesn’t depend upon effort and commitment.
Which came first – did society begin looking for the easy, no effort route to success and authors jumped on the opportunity to sell to those seekers; or did the authors lead the way? All of these books offering the miracle, instant, effortless solution, and so many people easy to buy into the illusion.
I have been reading a modern day review o a self-help book from the early 1920′s which I’m thinking of turning into an e-book. The book sold tens of thousands of copies in its day but writer of the review contends that the self-help book, will not sell today as it openly requires effort. We shall see, but if that is the case, it is a sad reflection on today’s world. And it may well be true; how many people buy self-help books of all types but never do the exercises in them?
The internet and social media may well level the playing field, allowing the startup to compete more easily with existing companies; but it would be a mistake for the would-be entrepreneur to think that they don’t need to play their part. You still need to have a quality product/service that people want to buy, and get your offering in front of those people.
The 4 basic principles still haven’t changed:
1. Make sure your income exceeds your expenditure
2. Have a great product/service
3. Get the benefits of your offering in front of prospective buyers
4. Ask them to take action.
I love Tim Ferris’s book, but it’s a little misleading. Nobody will achieve a 4-hour week when starting out; that comes later, maybe.
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